Free Lessons to Junior Beginners

For golf to stay healthy, we need more young people. One very powerful way to do this is to offer free group lessons on the range for juniors.

The average age of golfers in both America and Europe is steadily rising and has been for some time, and this is not a good thing. Golf is under tremendous pressure from the myriad of competing alternatives chasing after today’s youth. For golf to stay healthy, we need more young people. One very powerful way to do this is to offer free group lessons on the range for juniors. Pick a traditionally quiet night on the range and advertise free golf lessons, the media will often run a story if you approach them correctly; removing the need to pay for advertising.

These aspiring young golfers pay for their balls, and the pro taking the group is suitably encouraging about the students’ abilities and how quickly they would progress with some one on one lessons.

If carried out properly, the pro will sell some lessons, the range will get revenue from ball sales and the golfer wins by being introduced to a sport they may like. In this promotion Power Tee is very productive as the student can maintain stance, grip and posture as the instructor helps other students. Also, because the student is not moving between shots to tee up a ball, they hit a far higher percentage of rewarding shots making the session more enjoyable. If you set an age limit, you may sell Mom and Pop a bucket of balls too.

Downsides
You always have to be careful when you give anything away as the risk of devaluing the commercial service is ever present. In some cases the teaching Pro may not buy into the idea. A cut of the lessons ball sales may be required to fully sell the concept.

Martin Wyeth, Power Tee CEO, has visited driving ranges the world over and is pleased to share his observations of how some range owners have successfully improved ball sales using Power Tee.