You may have noticed that we have a new face of Power Tee to complement Ryder Cup Captain Jim Furyk - and it just so happens to be the OTHER Ryder Cup Captain, Thomas Bjorn.
Now, no matter which team wins the Ryder Cup at the end of September, it will be led by a Power Tee Ambassador.
You may be wondering - how did Power Tee get Thomas Bjorn to be their European Ambassador? Did they beg him? Did they cry? Was it their marketing team's dashing good looks?
It all started with a tweet.
We tweeted this on July 5, just trying to drum up some early Ryder Cup excitement:
Not long afterward, Thomas sent us this DM (direct message):
Look at those emojis. That sly devil, Thomas. Sliding in our DM's like that, how could we possibly resist?
We said yes, and the rest is history. Now Thomas Bjorn is our European Power Tee Ambassador, and we couldn't be happier to have him as a part of our Power Tee team. And we are honored he took the time to DM us that one fine day in July.
In the digital age, where more than a third of couples met online and celebrities are now more accessible than ever, it's no surprise that now we are even doing business deals through Twitter DM's.
It makes you wonder what else could be possible in the future of golf...
Stay tuned for our next Power Tee Ambassador - a hologram of Arnold Palmer!